Internet marketing enables you to be open for business around the clock without worrying about store opening hours or overtime payments for staff. Offering your products on the Internet is also convenient for customers. They can browse your online store at any time and place orders when it is convenient for them.Softzone helps you achieve your business goals through pragmatic inbound marketing plans customized to your requirements.
Whether you are looking for a full-service marketing partner, a HubSpot expert or a digital guide, we are here to help you. We create your road map for success by performing a complete review of your current marketing portfolio. In this manner, we are able to set benchmarks and realistic marketing and sales targets for your inbound marketing campaign. We also help you identify your target audiences/prospects and create ways on how to reach them online. Then we outline and work on a strategy based on your goals, budget and timeline.
SEO is an acronym for Search Engine Optimization. It describes a series of techniques which improve the visibility of a website in search engine result pages. The goal of such optimization is to rank as highly as possible for a certain search query. SEO is all about ranking. An SEO service provider utilizes the practice of search engine optimization to increase the amount of visitors to a Web site by obtaining high-ranking placements in the search results page of search engines (SERP). SEO services help to ensure that a site is accessible to a search engine and improves the chances that the site will be found and ranked highly by the search engine.
Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects attention. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content. Inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more. It is a way of promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO,social media marketing, and other forms of content marketing which serve to attract customers.
Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Social media optimization is becoming an increasingly important factor in search engine optimization, as search engines are increasingly utilizing the recommendations of users of social networks such as Reddit, Facebook, Tumblr, Twitter, YouTube and Google+ to rank pages in the search engine result pages. The implication is that when a webpage is shared or "liked" by a user on a social network, it counts as a "vote" for that webpage's quality. Thus, search engines can use such votes accordingly to properly rank websites in search engine results pages. As a business in the Internet Age, you can’t exist without addressing the critical issues of online visibility and customer interaction.